WHAT DRIVES YOU TO DO WHAT YOU DO? WHAT ARE YOUR PRIMARY BUSINESS GOALS?

A clearly defined mission and an enduring set of values give shape to the differentiating characteristics of your company. Characteristics that drive consumer preference and grow your business.

No fluff, no jargon—just an honest articulation of core principles that instill pride in your team and focus the efforts of your company. Capturing how you’ll fulfill your purpose and identifying the values that matter most to your organization will empower you to higher more appropriately, build business more intentionally and ultimately increase sales.

View our photo gallery for a sneak-peak into our workshop.

Alicia and Ralston Vaz are partners in life and business. Together, they run Thinkory, the Washington, DC brand consultancy for social enterprise consumer brands. Thinkory’s mission is to craft an cultivate challenger brands of social good that elevate consumer preferences and transform lives.

Headquartered at Impact Hub DC, the consultancy helps companies shape thoughtful brand expressions to suggest thoughtful brand experiences and move customers to desirable action. Thinkory does this through its three-phase Brand Building Program. The deep-dive process helps companies communicate from a confidence of purpose, position themselves to connect with the deepest need of its ideal customers, and equips them with visual identities crafted to inspire trust. The collaborative result, a market contender that motivates people to select and share it more than any other.

Listen to Thinkory’s quick and useful impact brand building articles at thinkory.com/blog.